Site Playbook

A brand’s guide to the applicable parts of the Creatable platform that enable you to plan, execute, and measure on-site shoppable content.

Managing content

All assets posted on the platform are managed in the content section of the Creatable dashboard, directly accessible from the dashboard menu. The list page can be sorted and filtered by any field including content status, creator, the date it was created, published, or last modified, etc.

By clicking into the details page of an asset, you can manage all of the asset's metadata, view, download, or manage accessibility features including closed captions and transcripts that are automatically generated on the platform, upload custom video thumbnails or select from one that was automatically generated on the platform, view and download the asset, as well as publish/unpublish your content.

Creator content widgets

All content can be organized, presented, optimized and served to any part of a website by using embeddable widgets on the platform.

Group content into a channel

Group content into a manually sorted and selected playlist, or dynamically pull content based on filters by creating manual and dynamic channels.

Dynamic channels can be configured to serve assets based on any content or matched product field(s) and sorted by engagement, conversion, latest, or best match.

Manual channels can be used to add and sort content into a curated playlist as desired.

Create a widget

Widgets are created, customized, and managed by opening Widgets in the Creatable dashboard, in the Site section.

Customize your widget

Create your own embeddable shoppable video experience by customizing any of the following components.

• General settings
• Card
• Card overlay
• Arrows
• Modal
• Modal arrows
• Products

Publish the widget, and then deploy via the provided embed code to implement on your site.

Browse the content in the order served directly on your site.

When a customer clicks on a thumbnail, playback is triggered in a modal with matching products to add to cart. Creator content gallery

A default content gallery will exist on your account, to be customized as desired. To run on site, simply configure your DNS to serve the content on a subfolder via a reverse proxy or on a subdomain via CNAME entry. Creatable can apply your header and footer via API endpoints that you provide.

With the Team product, each Employee creator can have their own storefront. The storefront experience forms part of the Creator Content Gallery and is customized as part of the Gallery experience. The background hero image, profile photo and other parameters are customizable by the employee in the creator mobile and web-based applications.

Traffic is driven to the gallery by creators linking to their storefront from social media (as part of creator campaigns), and by linking from site header and footer or other marketing channels. You can link directly to each video and/or creator storefront page as desired via email and other marketing  campaigns.

Track Success