Running a Content Campaign

This article provides an overview of the process of running a campaign to generate content using your employees as Creators.

Running a content campaign with your employees is an effective way to generate expert content for your products that can be utilized across all of your digital customer touch points such as product detail pages, buying guides, etc.

Setting up a content campaign is straightforward. Using the campaign wizard, you can simply provide direction specifying exactly the type of content that you're looking for, as well as optional additional guidance for social media posting if you choose to make social sharing part of your campaign.

As you fill in each prompt within the wizard, the campaign brief that will be delivered to your employees will be built up along the right hand side of your screen in the preview pane.

Next, choose the products that you are asking your employees to create content for. You can provide a single product or multiple products and you can decide if you want your employees to focus on a single product or to create their own collection.

Additionally, you can provide specific instructions for your employees on how they can obtain products for their content generation.

Finally, invite the specific employees or employee group that you want to take part in your campaign to join.

You can invite your employees by email address, by account if they already have an account with Creatable, by preconfigured Tiers in your account, or by specific stores (if applicable).

If you have any questions about running a content campaign with your employees, please reach out to us at support@creatable.io.