Social Playbook

A brand’s guide to the applicable parts of the Creatable platform that enable you to plan, execute, and measure Influencer Marketing Campaigns.

1 Campaign objectives

Campaigns can be created to support all of the following use cases, with or without the delivery of promoted products to gift to creators and/or support content creation.

• Influencer content for social media brand awareness, reach and engagement
• Influencer on-site content for engagement and sales
• Influencer cross-funnel content for social and site
• Creator-produced content for other channels

2 Creator sourcing

Search and select creators from the Creatable-verified network.

• Type (celebrity, mega, macro, micro, nano)
• Creator niche
• Creator demographics
• Creator audience demographics
• Other parameters

3 Creator approval

Control and manage all creators approved for any campaign.

• Moderate each application
• Auto-approve trusted invitees

4 Campaign details

• Campaign spots
  • Create spots on campaign at different rates for different creators/creator types
  • Apply the same or different requirements per spot, as desired
• Campaign brief summary
  • Campaign goals
  • Target market
• Campaign requirements
  • Content requirements
  • Social post requirements
    • Deliverable
      • Instagram
        • Reel
        • Story
        • Static post
      • Tiktok
      • Pinterest
      • Youtube
        • Short-form
        • Long-form
      • Facebook
        • Story
        • Post
      • Twitter (X)
      • Threads
    • Hashtag(s)
  • Timeline requirements
• Product(s) to promote
  • Select from product feed
  • Add new product(s)
• Product Delivery
  • Coupon code
  • Reimbursement
  • Direct shipment
    • Input inventory
    • Direct shipment

5 Creating lists to invite from search

• Search profiles
  • Demographics
  • Performance
  • Keywords
• Add creators to list

6 Sending invitations from the platform

• By list
• By email
• By influencer account

7 Manage creator applications

• Campaign messaging with each candidate
• Negotiate budget (as applicable)
• Negotiate content rights (as applicable)
• Approve, reject or add to waitlist

8 System-generated messaging 

• Creators receive communications at each of the following steps throughout the workflow.
  • Creator invited to campaign
  • Creator approved
  • Creator waitlisted
  • Creator rejected
  • Creator content approved
  • Creator content changes requested
  • Creator social post approved
  • Creator social post changes requested
  • Creator comment/message notification
  • Creator participation canceled
• Brand admin / agency receives communications at each of the following steps throughout the workflow.
  • Application received
  • Shipping information confirmed
  • Product selection confirmed
  • Content submitted
  • Social post submitted
  • Comment/message notification

9 Confirm product delivery

• Creator product selection
  • SKU 
  • Size
  • Color
  • Other variants 
• Order product
• Track shipment

10 Manage content submissions & deadlines

• Message creators to confirm delivery date
• Send follow up message to ensure timely submission
• Replace drop outs from waitlist (as applicable)