How Creatable calculates EMV

This article is intended to explain the value of EMV as a metric, and how it is calculated by Creatable.

Earned Media Value (EMV) is an influencer marketing metric that is used to calculate the value of publicity gained through promotional efforts (campaigns) on social media platforms. 

When running creator campaigns on Creatable, creators generate valuable interest and engagement on behalf of the brand. Calculating and understanding EMV allows brands to quantify the monetary value of such activity and compare efforts in order to optimize the performance of future campaigns.

Creatable calculates EMV with a proprietary  algorithm that is based on reach, engagements and engagement rate, assigning a monetary value to each of the various types of social engagements of your specific campaign. 

If you have any questions about EMV, please don't hesitate to email us at