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At Creatable, we track the entire funnel, starting with social engagements and ending with conversions on site. You will find the breakdown of metrics by category below as well as a glossary of key terms and metrics to follow. All data is exportable via API and integrations with Adobe and Google Analytics, also further explained below.
Engagement on Social Media
Creators who have connected with their social accounts on the app will have the performance of campaign posts tracked based on a program or campaign hashtag on applicable social media networks.
Engagement on Site
Consumer engagement with creator content that is published to your site on Creator Storefronts, Product Pages and other parts of your site, is all tracked on the Creatable platform.
Revenue
Sales from engagement with creator content on site through engagements with video and photo content, and on social, via clicks on trackable links to your site, are all tracked and reported on the dashboard.
Reports
A variety of reports are made available on the Creatable platform, enabling brands to dive deep into the performance of their creators, campaigns, and content.
Key Terms and Metrics
|
Key Terms |
Definition |
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|
Qualified Sales |
A transaction that occurs within 30 days following a Qualifying Event, by the same cookied user |
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|
Qualifying Event |
A Video Event, Photo Event, or Product Link Event, as the case may be |
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|
Video Event |
A Video View, a click on a matched product on a video, or a visit to a storefront where the first asset is a video |
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|
Photo Event |
A Photo View, a click on a matched product on a photo, or a visit to a storefront where the first asset is a photo |
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|
Product Link Event |
A click on a TVPage-generated product link |
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|
Browsing Session |
A continuous period of user activity in the browser, where successive events are separated by no more than 30 minutes |
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|
Verified Social Platforms |
Instagram, Facebook, TikTok, Youtube and Twitter, for which a user has completed a social sync process |
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|
Program Hashtag(s) |
One or more program hashtag(s) added to a creator program, in the settings for the creator program on the TVPage dashboard |
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Overview Dashboard
|
Metric |
Definition |
Unit |
Display |
Type |
Example |
|
Earned Media Value |
The monetary value of the engagements and views generated via creator posts on social media |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Engagements |
The total number of likes, shares, comments, and saves on posts containing at least one Program or Campaign Hashtag across Verified Social Platforms |
Engagements |
100,000 |
integer |
10000000 |
|
Engagement Rate |
Total Social Engagements divided by followers, on Verified Social Platforms |
Percentage |
3.2% |
float |
0.032 |
|
Impressions* |
Total Impressions on posts containing at least one Program or Campaign hashtag across Verified Social Platforms. Where a post contains a video, Impressions constitute Video Views. |
Impressions |
10,000,000 |
integer |
10000000 |
|
Video Views |
Total video views applicable posts on Instagram, TikTok and YouTube |
Views |
10,000,000 |
integer |
10000000 |
|
Posts |
Total posts to Verified Social Platforms |
Posts |
10,000,000 |
integer |
10000000 |
|
Video Views |
The total of all video views that occurred on TVPage hosted experiences |
Views |
100,000 |
integer |
10000000 |
|
Photo Views |
The total of all photo views that occurred on TVPage hosted experiences |
Views |
100,000 |
integer |
10000000 |
|
Product Link Clicks |
The total of all Product link Events |
Clicks |
100,000 |
integer |
10000000 |
|
Video Visits |
A Browsing Session that involved at least one Video Event |
Visits |
10,000,000 |
integer |
10000000 |
|
Photo Visits |
A Browsing Session that involved at least one Photo Event |
Visits |
10,000,000 |
integer |
10000000 |
|
Product Link Visits |
A Browsing Session that involved at least one Product Link Event |
Visits |
10,000,000 |
integer |
10000000 |
|
Total Sales |
The total amount of all Qualified Sales |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Video Sales |
The total amount of all Qualified Sales where the most recent Qualifying Event was a Video Event |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Photo Sales |
The total amount of all Qualified Sales where the most recent Qualifying Event was a Photo Event |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Product Link Sales |
The total amount of all Qualified Sales where the most recent Qualifying Event was a Product Link Event |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Returns |
The total amount of all returns / cancellations |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Net Sales |
Total Sales less Returns |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Revenue per Video View |
Video Sales divided by Video Views |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Revenue per Photo View |
Photo Sales divided by Photo Views |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Total Conversions |
The total count of all Qualified Sales |
Orders |
$10,000,000.00 |
integer |
10000000 |
|
Video Conversions |
The total count of all Video Sales |
Orders |
10,000,000 |
integer |
10000000 |
|
Photo Conversions |
The total count of all Photo Sales |
Orders |
10,000,000 |
integer |
10000000 |
|
Product Link Conversions |
The total count of all Product Link Sales |
Orders |
10,000,000 |
integer |
10000000 |
|
Video Conversion Rate |
Video Conversions divided by Video Visits |
Percentage |
3.20% |
float |
0.032 |
|
Photo Conversion Rate |
Photo Conversions divided by Photo Visits |
Percentage |
3.20% |
float |
0.032 |
|
Product Link Conversion Rate |
Product Link Conversions divided by Product Link Visits |
Percentage |
3.20% |
float |
0.032 |
|
Average Order Value |
Total Sales divided by the count of Qualified Sales |
Pennies |
$100,000.00 |
integer |
10000000 |
*Where Video Views are not counted as impressions, Post impressions may be counted differently by each network. As of April 2023, impressions are counted as follows:
Facebook: The number of unique people who had your page's post enter their screen.
Instagram: The number of unique Instagram accounts that have seen the content.
TikTok: Does not count impressions but rather Video Views in all cases.
Twitter: A count of how many times the tweet has been viewed (not unique by user). A view is counted if any part of the tweet is visible on the screen.
Youtube: Does not count impressions but rather Video Views in all cases.
Campaign Performance Report
|
Metric |
Definition |
Unit |
Display |
Type |
Example |
|
Earned Media Value |
The monetary value of the engagements and views generated via creator posts on social media |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Engagements |
The total number of likes, shares, comments, and saves on posts containing at least one Program or Campaign Hashtag across Verified Social Platforms |
Engagements |
100,000 |
integer |
10000000 |
|
Engagement Rate |
Total Social Engagements divided by followers, on Verified Social Platforms |
Percentage |
3.2% |
float |
0.032 |
|
Impressions* |
Total Impressions on posts containing at least one Program or Campaign hashtag across Verified Social Platforms. Where a post contains a video, Impressions constitute Video Views. |
Impressions |
10,000,000 |
integer |
10000000 |
|
Likes |
Count of likes per post |
Likes |
10,000,000 |
integer |
10000000 |
|
Shares |
Count of shares per post |
Shares |
10,000,000 |
integer |
10000000 |
|
Comments |
Count of comments per post |
Comments |
10,000,000 |
integer |
10000000 |
|
Saves |
Count of saves per post |
Saves |
10,000,000 |
integer |
10000000 |
|
Video Views |
The total of all video views that occurred on TVPage hosted experiences |
Views |
100,000 |
integer |
10000000 |
|
Photo Views |
The total of all photo views that occurred on TVPage hosted experiences |
Views |
100,000 |
integer |
10000000 |
|
Total Sales |
The total amount of all Qualified Sales |
Pennies |
$100,000.00 |
integer |
10000000 |
*Where Video Views are not counted as impressions, Post impressions may be counted differently by each network. As of April 2023, impressions are counted as follows:
Facebook: The number of unique people who had your page's post enter their screen.
Instagram: The number of unique Instagram accounts that have seen the content.
TikTok: Does not count impressions but rather Video Views in all cases.
Twitter: A count of how many times the tweet has been viewed (not unique by user). A view is counted if any part of the tweet is visible on the screen.
Youtube: Does not count impressions but rather Video Views in all cases.
Creators Report
|
Creator |
First and Last Name of Creator |
N/A |
N/A |
N/A |
N/A |
|
Creator ID |
The brand specific TVP ID of creator |
N/A |
N/A |
N/A |
N/A |
|
Employee ID |
Employee ID of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Store |
Work location of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Region |
Region that work location is associated with |
N/A |
N/A |
N/A |
N/A |
|
Tier |
Creator tier as designated by brand admin |
N/A |
N/A |
N/A |
N/A |
|
Sales on Site |
The total amount of all Qualified Sales per Creator |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Orders |
The total count of all Qualified Sales per Creator |
Orders |
10,000,000 |
integer |
10000000 |
|
AOV |
Total Sales divided by the count of Qualified Sales per Creator |
Pennies |
100000 |
integer |
10000000 |
|
Conversion Rate |
Total Orders divided by Browsing Sessions per Creator |
Percentage |
3.20% |
float |
0.032 |
|
Views on Site |
Total On Site Video and Photo Views per Creator |
Views |
10,000,000 |
integer |
10000000 |
|
Clicks on Site |
Total clicks on product CTAs on TVP Shoppable Videos and Photos |
Clicks |
10,000,000 |
integer |
10000000 |
|
Engagement on Social |
The total number of likes, shares, and comments on posts containing at least one Program Hashtag across Verified Social Platforms per Creator |
Engagements |
10,000,000 |
integer |
10000000 |
|
Followers |
Total followers on Verified Social Platforms per Creator |
Followers |
10,000,000 |
integer |
10000000 |
|
Social Engagement Rate |
Total Social Engagements divided by followers, on Verified Social Platforms per Creator |
Percentage |
3.2% |
float |
0.032 |
Social Engagement Report
|
Social Platform |
The Social Platform that a post occurred on |
N/A |
N/A |
N/A |
N/A |
|
Social Post ID |
The Social Platform specific ID per post |
N/A |
N/A |
N/A |
N/A |
|
Social Post Text |
The text included in a Social Media post |
N/A |
N/A |
N/A |
N/A |
|
Social Post Link |
The URL to a post on the relevant Social Platform |
N/A |
N/A |
N/A |
N/A |
|
Creator |
First and Last Name of Creator |
N/A |
N/A |
N/A |
N/A |
|
Creator ID |
The brand specific TVP ID of creator |
N/A |
N/A |
N/A |
N/A |
|
Employee ID |
Employee ID of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Store |
Work location of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Region |
Region that work location is associated with |
N/A |
N/A |
N/A |
N/A |
|
Tier |
Creator tier as designated by brand admin |
N/A |
N/A |
N/A |
N/A |
|
Likes |
Count of likes per post |
Likes |
10,000,000 |
integer |
10000000 |
|
Shares |
Count of shares per post |
Shares |
10,000,000 |
integer |
10000000 |
|
Video Views |
Count of video views per post |
Views |
10,000,000 |
integer |
10000000 |
|
Comments |
Count of comments per post |
Comments |
10,000,000 |
integer |
10000000 |
Content Report
|
Asset ID |
The TVP generated ID of an on site Video or Photo post |
N/A |
N/A |
N/A |
N/A |
|
Asset Title |
The title of the on site Video or Photo post |
N/A |
N/A |
N/A |
N/A |
|
Creator |
First and Last Name of Creator |
N/A |
N/A |
N/A |
N/A |
|
Creator ID |
The brand specific TVP ID of creator |
N/A |
N/A |
N/A |
N/A |
|
Employee ID |
Employee ID of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Store |
Work location of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Region |
Region that work location is associated with |
N/A |
N/A |
N/A |
N/A |
|
Tier |
Creator tier as designated by brand admin |
N/A |
N/A |
N/A |
N/A |
|
Campaign ID |
The TVP designated ID of the campaign associated with the on site Video or Photo post |
N/A |
N/A |
N/A |
N/A |
|
Campaign Title |
The name of the campaign associated with the on site Video or Photo post |
N/A |
N/A |
N/A |
N/A |
|
Sales on Site |
The total amount of all Qualified Sales per on site post |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Orders |
The total count of all Qualified Sales per on site post |
Orders |
10,000,000 |
integer |
10000000 |
|
AOV |
Total Sales divided by the count of Qualified Sales per on site post |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Views on Site |
The total of all views that occurred per on site post |
Views |
10,000,000 |
integer |
10000000 |
|
Clicks on Site |
Total clicks on product CTAs per post |
Clicks |
10,000,000 |
integer |
10000000 |
Sales on Site Report
|
Transaction ID |
The brand designated ID of a qualified transaction |
N/A |
N/A |
N/A |
N/A |
|
Transaction Date |
The date of a qualified transaction |
N/A |
N/A |
N/A |
N/A |
|
Asset ID |
The TVP generated ID of an on site Video or Photo post that was credited with the qualified transaction |
N/A |
N/A |
N/A |
N/A |
|
Asset Title |
The title of the on site Video or Photo post at the time of transaction |
N/A |
N/A |
N/A |
N/A |
|
Asset Type |
Video or Photo as the case may be |
N/A |
N/A |
N/A |
N/A |
|
Creator |
First and Last Name of Creator |
N/A |
N/A |
N/A |
N/A |
|
Employee ID |
Employee ID of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Site Referral |
Referral source of the qualifying event that was credited with the qualifying transaction |
N/A |
N/A |
N/A |
N/A |
|
Store |
Work location of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Campaign ID |
The TVP designated ID of the campaign associated with the on site Video or Photo post that was credited with the qualified transaction |
N/A |
N/A |
N/A |
N/A |
|
Campaign Title |
The name of the campaign associated with the on site Video or Photo post that was credited with the qualified transaction |
N/A |
N/A |
N/A |
N/A |
|
Region |
Region that work location is associated with |
N/A |
N/A |
N/A |
N/A |
|
Tier |
Creator tier as designated by brand admin |
N/A |
N/A |
N/A |
N/A |
|
Amount |
The dollar value of the qualified transaction |
Pennies |
$100,000.00 |
integer |
10000000 |
Transaction Detail Report
|
Transaction ID |
The brand designated ID of a qualified transaction |
N/A |
N/A |
N/A |
N/A |
|
Transaction Date |
The date of a qualified transaction |
N/A |
N/A |
N/A |
N/A |
|
Transaction Item Date |
The date that a particular item within a transaction occurred |
N/A |
N/A |
N/A |
N/A |
|
Status |
Transactions with a Transaction Date <30 days old will be Pending, all other transactions will be qualified |
N/A |
N/A |
N/A |
N/A |
|
SKU |
The SKU of an item in a transaction |
N/A |
N/A |
N/A |
N/A |
|
Product ID |
The Product ID of an item in a transaction |
N/A |
N/A |
N/A |
N/A |
|
Product Title |
The title of a product in a transaction |
N/A |
N/A |
N/A |
N/A |
|
Asset ID |
The TVP generated ID of an on site Video or Photo post that was credited with the qualified transaction |
N/A |
N/A |
N/A |
N/A |
|
Asset Type |
Video or Photo as the case may be |
N/A |
N/A |
N/A |
N/A |
|
Asset Title |
The title of the on site Video or Photo post at the time of transaction |
N/A |
N/A |
N/A |
N/A |
|
Quantity |
The count of products transacted per transaction item |
Items |
10,000,000 |
integer |
10000000 |
|
Item Price |
The price per product per transaction item |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Total Amount |
Item price multiplied by Quantity |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Commission Rate |
The commission percent assigned to the creator credited with a qualified transaction at the time of transaction |
Percentage |
3.20% |
float |
0.032 |
|
Commission Amount |
Commission rate multiplied by Total Amount |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Creator ID |
The brand specific TVP ID of creator |
N/A |
N/A |
N/A |
N/A |
|
Employee ID |
Employee ID of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Creator |
First and Last Name of Creator |
N/A |
N/A |
N/A |
N/A |
|
Region |
Region that work location is associated with |
N/A |
N/A |
N/A |
N/A |
|
Store |
Work location of creator as supplied by creator |
N/A |
N/A |
N/A |
N/A |
|
Tier |
Creator tier as designated by brand admin |
N/A |
N/A |
N/A |
N/A |