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At Creatable, we track the entire funnel, starting with social engagements and ending with conversions on site. You will find the breakdown of metrics by category below.
Engagement on Social Media
This is a summary of consumer engagement with creator content on social media as a result of influence campaigns, team campaigns and your overall team program.
Engagement on Site
This is a summary of consumer engagement with creator content that is published to your site on product pages, creator storefronts and other experiences on your site.
Sales
This is a summary of sales that were generated from consumer engagement with creator content and trackable links on your site and social media.
Reports
A variety of reports are available on the platform, enabling brands to dive deep into the performance of their creators, campaigns, and content.
Overview - Engagement on social
|
Metric |
Definition |
Unit |
Display |
Type |
Example |
|
Earned Media Value |
The monetary value of the engagements and views generated via creator posts on social media |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Engagements |
The total number of likes, shares, comments, and saves from all social posts |
Engagements |
100,000 |
integer |
10000000 |
|
Average Engagement Rate |
Average engagement rate across all organic social posts (excluding boosted posts) |
Percentage |
3.2% |
float |
0.032 |
|
Social Views |
The total number of views from all social posts |
Views |
10,000,000 |
integer |
10000000 |
|
New Posts |
Posts created within the selected date range |
Posts |
10,000,000 |
integer |
10000000 |
Overview - Engagement on site
|
Video Views |
The number of video views on your site |
Views |
100,000 |
integer |
100000 |
|
Photo Views |
The total number of photo views on your site |
Views |
100,000 |
integer |
100000 |
|
Storefront Views |
The total number of storefront views on your site |
Views |
100,000 |
integer |
100000 |
|
Video Visits |
A video visit is a session on your site that involved at least one video event |
Visits |
100,000 |
integer |
100000 |
|
Photo Visits |
A photo visit is a session on your site that involved at least one photo event |
Visits |
100,000 |
integer |
100000 |
|
Storefront Visits |
A storefront visit is a session on your site that involved at least one storefront event |
Visits |
100,000 |
integer |
100000 |
Overview - Sales
|
Total Sales |
The total amount of all qualified sales |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Revenue per Video View |
Video sales divided by video views |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Revenue per Photo View |
Photo sales divided by photo views |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Total Conversions |
The total count of all qualified conversions |
Orders |
$10,000,000.00 |
integer |
10000000 |
|
Video Conversion Rate |
Video Conversions divided by video visits |
Percentage |
3.20% |
float |
0.032 |
|
Photo Conversion Rate |
Photo Conversions divided by photo visits |
Percentage |
3.20% |
float |
0.032 |
|
Storefront Conversion Rate |
Storefront conversions divided by storefront visits |
Percentage |
3.20% |
float |
0.032 |
|
Average Order Value |
The sum of all order values / order count |
Pennies |
$100,000.00 |
integer |
10000000 |
Team Performance
|
Metric |
Definition |
Unit |
Display |
Type |
Example |
|
Creator |
First and Last Name of Creator |
Text |
Johnny Jones |
string |
-- |
|
Creator ID |
The ID of creator provided by the platform |
Number |
123456 |
int |
-- |
|
Employee ID |
Employee ID of creator as supplied by creator |
Text |
AZ123456 |
string |
-- |
|
Sales |
The total amount of all qualified sales per creator |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Orders |
The total count of all qualified sales per creator |
Orders |
10,000,000 |
integer |
10000000 |
|
AOV |
Total sales divided by the count of qualified sales per creator |
Pennies |
100000 |
integer |
10000000 |
|
Site views |
Total video and photo views per creator |
Views |
10,000,000 |
integer |
10000000 |
|
Social views |
The total number of views from all social posts per creator |
Views |
10,000,000 |
integer |
10000000 |
|
Engagements |
The total number of likes, shares, comments and saves from social media posts |
Engagements |
10,000,000 |
integer |
10000000 |
|
Followers |
The total amount of followers per creator |
Followers |
10,000,000 |
integer |
10000000 |
|
Employee ID |
Employee ID of creator as supplied by creator |
Text |
AZ123456 |
string |
-- |
|
Workplace location |
Work location of creator as supplied by creator |
Text |
Anaheim - 138 |
string |
-- |
|
Region |
Region that work location is associated with |
Text |
Southwest |
string |
-- |
|
Tier |
Creator tier as designated by brand admin |
Text |
Gold |
string |
-- |
Team Activity
|
Metric |
Definition |
Unit |
Display |
Type |
Example |
|
Creator |
First and Last Name of Creator |
Text |
Johnny Jones |
string |
-- |
|
Creator ID |
The ID of creator provided by the platform |
Number |
123456 |
int |
-- |
|
Content Uploaded |
Count of assets uploaded |
Number |
100,000 |
int |
1000000 |
|
Last upload date |
Date of last asset uploaded |
Date |
mm/dd/yyyy |
date |
03/23/2025 |
|
Social posts |
Count of social posts |
Number |
100,000 |
int |
100000 |
|
Last social post date |
Date of last social post |
Date |
mm/dd/yyyy |
date |
03/23/2025 |
|
Employee ID |
Employee ID of creator as supplied by creator |
Number |
AZ123456 |
int |
-- |
|
Workplace location |
Work location of creator as supplied by creator |
Text |
Anaheim - 138 |
string |
-- |
|
Region |
Region that work location is associated with |
Text |
Southwest |
string |
-- |
|
Tier |
Creator tier as designated by brand admin |
Text |
Gold |
string |
-- |
Social Engagement Report
|
Metric |
Definition |
Unit |
Display |
Type |
Example |
|
Social Platform |
The social platform that a post occurred on |
Text |
|
string |
-- |
|
Social Post Link |
The URL of a social post |
Link |
https://www.domain.com |
string |
-- |
|
Post date |
The date the social post was created on social media |
Date |
mm/dd/yyyy |
date |
03/23/2025 |
|
Boosted |
If the social post was boosted or not |
Indicator |
true / false |
boolean |
-- |
|
Creator |
First and Last Name of Creator |
Text |
Johnny Jones |
string |
-- |
|
Creator ID |
The ID of creator provided by the platform |
Number |
123456 |
int |
-- |
|
Views |
Count of views per social post |
Views |
10,000,000 |
integer |
10000000 |
|
Likes |
Count of likes per post |
Likes |
10,000,000 |
integer |
10000000 |
|
Shares |
Count of shares per post |
Shares |
10,000,000 |
integer |
10000000 |
|
Saves |
Count of saves per post |
Saves |
10,000,000 |
integer |
10000000 |
|
Comments |
Count of comments per post |
Comments |
10,000,000 |
integer |
10000000 |
|
Earned Media Value |
The monetary value of the engagements and views generated via creator posts on social media |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Employee ID |
Employee ID of creator as supplied by creator |
Number |
AZ123456 |
int |
-- |
|
Workplace location |
Work location of creator as supplied by creator |
Text |
Anaheim - 138 |
string |
-- |
|
Region |
Region that work location is associated with |
Text |
Southwest |
string |
-- |
|
Tier |
Creator tier as designated by brand admin |
Text |
Gold |
string |
-- |
Site Engagement Report
|
Metric |
Definition |
Unit |
Display |
Type |
Example |
|
Asset ID |
The platform generated ID of an on site Video or Photo asset |
Unique ID |
123456789 |
int |
-- |
|
Asset Title |
The title of the on site Video or Photo asset |
Text |
"A Video Title" |
string |
-- |
|
Creator |
First and Last Name of Creator |
Text |
Johnny Jones |
string |
-- |
|
Sales on Site |
The total amount of all qualified sales per on site asset |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Orders |
The total count of all qualified sales per on site post |
Orders |
10,000,000 |
integer |
10000000 |
|
AOV |
Total sales divided by the count of qualified sales per on site asset |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Views on Site |
The total of all views that occurred per on site asset |
Views |
10,000,000 |
integer |
10000000 |
|
Creator ID |
The ID of creator provided by the platform |
Number |
123456 |
int |
-- |
|
Employee ID |
Employee ID of creator as supplied by creator |
Number |
AZ123456 |
int |
-- |
|
Workplace location |
Work location of creator as supplied by creator |
Text |
Anaheim - 138 |
string |
-- |
|
Region |
Region that work location is associated with |
Text |
Southwest |
string |
-- |
|
Tier |
Creator tier as designated by brand admin |
Text |
Gold |
string |
-- |
|
Campaign ID |
The unique ID of the campaign associated with the on site Video or Photo asset |
Unique ID |
123456789 |
int |
-- |
|
Campaign Title |
The name of the campaign associated with the on site Video or Photo post |
Text |
"A Campaign Title" |
string |
-- |
Sales Report
|
Metric |
Definition |
Unit |
Display |
Type |
Example |
|
Transaction ID |
The brand designated ID of a qualified transaction |
Unique ID |
123456789 |
string |
-- |
|
Transaction Date |
The date of a qualified transaction |
Date |
mm/dd/yyyy |
date |
03/23/2025 |
|
Asset ID |
The platform generated ID of a video, photo or product |
Unique ID |
123456789 |
int |
-- |
|
Asset Title |
The title of the on site Video or Photo asset |
Text |
"A Video Title" |
string |
-- |
|
Asset Type |
Video, photo, storefront or Product link |
Text |
"Video" |
string |
-- |
|
Creator |
First and Last Name of Creator |
Text |
Johnny Jones |
string |
-- |
|
Creator ID |
The ID of creator provided by the platform |
Number |
123456 |
int |
-- |
|
Employee ID |
Employee ID of creator as supplied by creator |
Number |
AZ123456 |
int |
-- |
|
Site Referral |
Referral source of the qualifying event that was credited with the qualifying transaction |
N/A |
N/A |
N/A |
N/A |
|
Amount |
The dollar value of the qualified transaction |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Workplace location |
Work location of creator as supplied by creator |
Text |
Anaheim - 138 |
string |
-- |
|
Region |
Region that work location is associated with |
Text |
Southwest |
string |
-- |
|
Tier |
Creator tier as designated by brand admin |
Text |
Gold |
string |
-- |
|
Campaign ID |
The unique ID of the campaign associated with the on site Video or Photo asset |
Unique ID |
123456789 |
int |
-- |
|
Campaign Title |
The name of the campaign associated with the on site asset |
Text |
"A Campaign Title" |
string |
-- |
Transaction Detail Report
|
Transaction ID |
The brand designated ID of a qualified transaction |
Unique ID |
123456789 |
string |
-- |
|
Transaction Date |
The date of a qualified transaction |
Date |
mm/dd/yyyy |
date |
03/23/2025 |
|
Transaction Item Date |
The date that a particular item within a transaction occurred |
Date |
mm/dd/yyyy |
date |
03/23/2025 |
|
Status |
Transactions with a Transaction Date <30 days old will be pending, all other transactions will be qualified |
Status |
"Pending" or "Qualified" |
string |
-- |
|
Product ID |
The Product ID of an item in a transaction |
Unique ID |
123456789 |
string |
-- |
|
SKU |
The SKU of an item in a transaction |
Product |
ABC123 |
string |
-- |
|
Product Title |
The title of a product in a transaction |
Text |
"Large T-Shirt" |
string |
-- |
|
Asset ID |
The platform generated ID of a video, photo or product |
Unique ID |
123456789 |
int |
-- |
|
Asset Title |
The title of the on site asset |
Text |
"A Video Title" |
string |
-- |
|
Asset Type |
Video, photo, storefront or Product link |
Text |
"Video" |
string |
-- |
|
Quantity |
The number of products per transaction item |
Items |
10,000,000 |
integer |
10000000 |
|
Item Price |
The price per product per transaction item |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Total Amount |
Item price multiplied by quantity |
Pennies |
$100,000.00 |
integer |
10000000 |
|
Creator ID |
The ID of creator provided by the platform |
Number |
123456 |
int |
-- |
|
Employee ID |
Employee ID of creator as supplied by creator |
Number |
AZ123456 |
int |
-- |
|
Creator |
First and Last Name of Creator |
Text |
Johnny Jones |
string |
-- |
|
Workplace location |
Work location of creator as supplied by creator |
Text |
Anaheim - 138 |
string |
-- |
|
Region |
Region that work location is associated with |
Text |
Southwest |
string |
-- |
|
Tier |
Creator tier as designated by brand admin |
Text |
Gold |
string |
-- |