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Content API Use Cases
Below are a number of use cases for querying the Creatable Content API.
Use case: Content in your site search
Enhance the search function of your website with Content and Creator results from the Creatable API. Creatable, through the relation of Content to Products generates a powerful Index that easily allows you to populate search results with creators and/or content for your product search results, or to populate creator and content specific search results for any search term.
Use case: Create a custom experience on your e-commerce site
Create a custom, shoppable experience on your site that enables your customers to engage with the content and/or creator most likely to positively influence their purchase decision regardless of who they are, or where they are in your funnel. Experiences can be populated with all available product, content, and creator metadata, which is accessible through the Creatable API via any matched product, content, or creator data.
Use case: Content on your PDP
Optimize conversion on your product pages with the Creatable Content API by dynamically surfacing the content most likely to lead to a sale for each product. Integrate content seamlessly to meet your brand guidelines and ensure that it is easily accessible to all customers at the moment they need it most to positively influence buying decisions. For a non-developer method of getting content on to your PDP, see our article on PDP widgets.
Use case: Searching on your gallery
Enhance your content search results by enabling industry and/or brand specific search results on your Gallery through brand-customizable search tags. These tags allow your customers to easily browse creators and content through both high level product search terms as well as search terms and marketing tags specific to your business.
Use Case: Data-driven Intelligence
Utilize the Creatable API to sort and query content based on first party performance metrics (see data dictionary for all metrics generated on the Creatable platform). Ensure that the highest performing content (by engagement, conversion, etc.) is surfaced for any given scenario.