TikTok branded content disclosure

This article provides information and instructions on what the TikTok branded content disclosure is and how to be compliant with it.

TikTok's requirement for branded content disclosure ensures that social posts are viewed in a transparent, authentic way. In order to achieve maximum reach for your social posts, you must adhere to the following policy:

From TikTok:

Commercial Disclosure and Paid Marketing

We value authentic viewpoints and want discussions on TikTok about products and services to be open and honest. To avoid misleading people, it is important to acknowledge any material relationship that may be relevant to the crediblity of your statements. If you market a business, product, or service you must disclose it using the content disclosure setting. This includes marketing for yourself, or a third party brand, product, or service in exchange for payment or other incentive. Marketing content is ineligible for the FYF (For You Feed) if it is not disclosed using the content disclosure setting. For other types of material relationships, you must make a clear disclosure about such connections.

How to turn on the content disclosure setting

You can turn on the content disclosure setting before or after you post your content and when you go LIVE. Keep in mind that once your post or LIVE is published, it will be labeled as Paid partnership or Promotional content and can't be changed. If you made a mistake in how you disclosed your content, you can remove your LIVE or post and create a new one with the correct selection.

In order to be compliant, follow these steps:

TikTok app

From the post screen
1. Create a post.
2. On the post screen, tap Content disclosure and ads. If you're not part of TikTok One, tap More options … and tap Content disclosure and ads.
3. Turn the Disclose commercial content setting on.
4. Select whether you're promoting Your brand or Branded content, such as a third-party brand, product, or service.
5. Tap Save, then tap Continue to confirm.
6. Exit out of the More options menu, then tap Post.

From your post
1. Go to your profile and select the post.
2. Tap the More options … button on the side of the post.
3. Tap Ad settings at the bottom. You may need to scroll across.
4. Turn the Disclose commercial content setting on, then select whether you're promoting Your brand or Branded content.
5. Tap Save, then tap Continue to confirm.

From LIVE settings

1. Tap the Add post + button at the bottom.
2. Tap LIVE at the bottom. You may need to scroll across.
3. Tap Settings, then tap Content disclosure.
4. Turn the Disclose LIVE content setting on, then select whether you're promoting your Own brand or Branded content.
5. Tap Save, then tap Continue.
6. Adjust other LIVE settings, then tap Go LIVE.

TikTok Web

1. Click Upload on the side panel.
2. Click Select videos, then choose the file you'd like to upload.
3. Click Show more. You may have to scroll down.
4. Turn the Disclose post content setting on, then select whether you're promoting Your brand or Branded content.
5. Adjust other settings, then click Post.