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Data per Platform
The following lists out all metrics that the Creatable platform makes available on the Creatable dashboard and via API without need for social authentication.
Platform - Ecommerce
Applicable to all on-site first party experiences generated by Creatable shoppable video and photo widgets and storefronts.
Per Post and Creator on Site
- Video Views
- Photo Views
- Video View-Through Rate
- Video Drop Off Point
- Video Sales
- Photo Sales
- Creator Link Sales
- Revenue per Storefront View
- Revenue per Video View
- Revenue per Photo View
- Revenue per Creator Link Click
- Storefront Conversion Rate
- Video Conversion Rate
- Photo Conversion Rate
- Creator Link Conversion Rate
- Storefront AOV
- Video AOV
- Photo AOV
- Creator Link AOV
Platform - Instagram
Per Creator
- EMV
- Followers
- Views
- Likes
- Comments
- Shares
- Saves
- Engagement Rate
Per Reel
- EMV
- Views
- Likes
- Comments
- Shares
- Saves
- Engagement Rate
Per Story*
- EMV
- Views
- Likes
- Comments
- Shares
- Saves
- Engagement Rate
Per Carousel
- EMV
- Views
- Likes
- Comments
- Shares
- Saves
- Engagement Rate
Per Photo
- EMV
- Likes
- Comments
- Shares
- Saves
- Engagement Rate
Platform - TikTok
Per Creator
- EMV
- Followers
- Views
- Likes
- Comments
- Shares
- Saves
- Engagement Rate
Per Video
- EMV
- Views
- Likes
- Comments
- Shares
- Saves
- Engagement Rate
Platform - Youtube
Per Creator
- EMV
- Subscribers
- Views
- Likes
- Comments
- Shares
- Engagement Rate
Per Video
- EMV
- Views
- Likes
- Comments
- Shares
- Engagement Rate
* Instagram story data available as of Summer 2025