The Creatable analytics dashboard enables you to easily understand how campaigns, creators, and content perform across your program at all levels of your funnel.
The Overview dashboard provides a top level view of how your program is performing. Metrics are broken into Engagement on Social, Engagement on Site, and Sales on Site.
Engagement on Social
This section allows you to quantify all posts and their performance on social media. All social media data is ingested either via our integrations with the social platforms generated via creator social account access. For all network campaigns on the platform, Creatable incorporates a data verification process to ensure that all network creators maintain provision of full access to such data for all network campaigns.
Engagement on site
This section gives you data around how creator content performs when used on your site. Metrics are broken out by content type so that you can quickly and easily see which content is moving the needle on your site.
Sales on site
The Sales on site section displays conversion data coming from your website that is attributable to content, creators, and/or campaigns that have been run on your program. Sales metrics are broken out by content and engagement type so you can quickly and easily determine who and what drive site sales on your site.
Sales are attributed to any of the following event sources:
(1) Video - An on-site video view, product click on a video or a visit to a creator storefront where a video is the first asset to be consumed.
(2) Photo - An on-site photo view, product click on a photo or a visit to a creator storefront where a photo is the first asset to be consumed.
(3) Creator Link - A click on a product link uniquely generated for each creator.
Depending upon the event that occurs, one of the following types of sales will be reported:
A "Video Sale" is an order placed by a customer who, in the 30 days prior to the order, generated a video event (defined above), where such event was the last event prior to placing the order.
Example on-site shoppable video on a creator storefront
A Photo Sale is an order placed by a customer who, in the 30 days prior to the order, generated a photo event (defined above), where such event was the last event prior to placing the order.
Example on-site shoppable photo on a creator storefront
Creator Link Sale
A "Creator Link Sale" is generated when a customer clicks on a Creator Link (defined above), where the click was the last event prior to placing the order.
Example Creator Link: https://c-link.io/e2Bay
See below how to copy a Creator Link from the creator app:
The reports section of the analytics dashboard is where you can find many powerful purpose-driven reports allowing you to zoom into program performance from any perspective.
The campaign performance report gives you top level and granular data around how all campaigns have impacted your overall program over a given date range.
The creator performance report breaks your program data down by individual creators so that you can see performance on a per creator basis.
The creator activity report allows you to monitor the specific activities of your creators.
The social engagement report shows you performance by each individual post to social media.
The content report allows you to see how each individual asset (video or photo) has performed on your site.
The video report gives you granular data around the viewership for each video in your program.
Sales on site
The sales on site report gives you a top level breakdown of every transaction that has been attributed to your program.
The transaction detail report gives you an item-by-item breakdown of every product sold in every transaction that has been attributed to your program.
The overview dashboard, and all of the above reports, can all be filtered by one or more of the filters below to give you the precise insight you are looking for.