Creatable uniquely generates and indexes your Social, Site, Product, Creator, and Content data. Combined with an AI-powered predictive engine, Creatable will serve any asset, post, product, or creator based on any data point detailed below. For example, you can book the best creator to produce a video to promote your product based on performance predictions that stem from actual historical sales data and social audience demographics.
Below is the default data indexed for Creator Commerce Intelligence by Creatable. In addition to these data points, any custom field can be created and indexed for any entity (product, creator, content).
Social data:
|
Metric |
Definition |
|
Earned Media Value |
The monetary value of the engagements and views generated via creator posts on social media |
|
Engagements |
The total number of likes, shares, comments, and saves from all social posts |
|
Average Engagement Rate |
Average engagement rate across all organic social posts (excluding boosted posts) |
|
Social Views |
The total number of views from all social posts |
|
New Posts |
Posts created within the selected date range |
|
Social Platform |
The social platform that a post occurred on |
|
Social Post Link |
The URL of a social post |
|
Post date |
The date the social post was created on social media |
|
Boosted |
If the social post was boosted or not |
|
Creator |
First and Last Name of Creator |
|
Creator ID |
The ID of creator provided by the platform |
|
Views |
Count of views per social post |
|
Likes |
Count of likes per post |
|
Shares |
Count of shares per post |
|
Saves |
Count of saves per post |
|
Comments |
Count of comments per post |
|
Earned Media Value |
The monetary value of the engagements and views generated via creator posts on social media |
|
Employee ID |
Employee ID of creator as supplied by creator |
|
Workplace location |
Work location of creator as supplied by creator |
|
Region |
Region that work location is associated with |
|
Tier |
Creator tier as designated by brand admin |
Site data:
|
Metric |
Definition |
| Title | Title for the asset |
| Caption | Creator designated caption for the asset |
| Transcript | Transcript of spoken audio |
| Thumbnail | Array of thumbnails for the video |
| Playback URL | The Playback URL for the video |
| Share Link | Link to the published asset page |
| Embed Code | Embed code for the video |
| Audio Tracks | Audio track files associated with the video |
| URL Encoded Title | Title for the asset that has been URL encoded |
| Published Status | Is the asset published |
| Approval Status | Is the asset approved |
| Creator | Name of the Creator of the asset |
| Campaign | Name of campaign associated with the asset |
|
Video Views |
The number of video views on your site |
|
Photo Views |
The total number of photo views on your site |
|
Storefront Views |
The total number of storefront views on your site |
|
Video Visits |
A video visit is a session on your site that involved at least one video event |
|
Photo Visits |
A photo visit is a session on your site that involved at least one photo event |
|
Storefront Visits |
A storefront visit is a session on your site that involved at least one storefront event |
|
Asset ID |
The platform generated ID of an on site Video or Photo asset |
|
Asset Title |
The title of the on site Video or Photo asset |
|
Creator |
First and Last Name of Creator |
|
Sales on Site |
The total amount of all qualified sales per on site asset |
|
Orders |
The total count of all qualified sales per on site post |
|
AOV |
Total sales divided by the count of qualified sales per on site asset |
|
Views on Site |
The total of all views that occurred per on site asset |
|
Creator ID |
The ID of creator provided by the platform |
|
Employee ID |
Employee ID of creator as supplied by creator |
|
Workplace location |
Work location of creator as supplied by creator |
|
Region |
Region that work location is associated with |
|
Tier |
Creator tier as designated by brand admin |
|
Campaign ID |
The unique ID of the campaign associated with the on site Video or Photo asset |
|
Campaign Title |
The name of the campaign associated with the on site Video or Photo post |
Product data:
|
Metric |
Definition |
| Title | Name of the product |
| Product ID | Unique ID number of the product |
| Description | Product description |
| Tags | Product tags |
| Category | Category of the product |
| Brand | Brand of the product |
| URL | URL of the product page |
| Image | URL to the image of the product |
| Availability | Is the product available for purchase online |
| Price | Price of the product |
| Sale Price | Price of the product when it is on sale |
| GTIN | GTIN of the product |
| MPN | MPN of the product |
| Gender | Gender that the product is intended for |
| Age Group | Age group that the product is intended for |
| Color | Color of the product |
| Size | Size of the product |
| Pattern | Pattern of the product |
Creator data:
|
Metric |
Definition |
|
First Name |
First name of the Creator |
| Last Name | Last name of the Creator |
| Instagram Handle | Instagram handle of the Creator ex. @creator |
| Tiktok Handle | TikTok handle of the Creator ex. @creator |
| YouTube Channel | YouTube channel of the Creator ex. @creator |
| Verified | Is the Creator verified |
| Bio | Creator bio |
| Instagram Followers | Count of followers on Instagram |
| Tiktok Followers | Count of followers on TikTok |
| YouTube Subscribers | Count of subscribers on YouTube |
|
Location |
Location of the Creator |
| Age | Creator's age |
| Audience Gender | Gender makeup of Creator followers |
| Audience Country | Country makeup of Creator followers |
| Audience Age | Age makeup of Creator followers |
| Audience City | City makeup of Creator followers |
| Audience Country | Country makeup of Creator followers |
| Interests | List of Creator interests |
| Brand Affinity | List of Creator brand affinities |
| Rates | Published rates per deliverable |
| Status | Current program status of a Team Creator |
| Tier | Brand designated Tier of a Team Creator |
| Store | Store that a Team Creator works in |
| Publishing Rights | Is the Team Creator authorized to publish automatically |
| Region | Region that a Team Creator works in |
| Earnings | Creator earnings |
| Sales Goal | Brand designated monthly sales goal for the Creator |
| Engagement Goal | Brand designated monthly engagement rate goal for Creator |
|
Sales |
The total amount of all qualified sales per creator |
|
Orders |
The total count of all qualified sales per creator |
|
AOV |
Total sales divided by the count of qualified sales per creator |
|
Site views |
Total video and photo views per creator |
|
Social views |
The total number of views from all social posts per creator |
|
Engagements |
The total number of likes, shares, comments and saves from social media posts |
|
Followers |
The total amount of followers per creator |
|
Content Uploaded |
Count of assets uploaded |
|
Last upload date |
Date of last asset uploaded |
|
Social posts |
Count of social posts |
|
Last social post date |
Date of last social post |