Anatomy of a campaign brief

Easily understand what information is needed to create a comprehensive campaign brief for your bookings

1. Products. Add one or more products for the creator to promote.

2. Brief title. Give your brief a recognizable title for the creator.

3. Creative direction. Provide details to the creator on what you want them to do and how to do it.

4. Attachments. Add any additional documents to help the creator.

5. Payout. Indicate the amount the creator will receive for this booking. If you are sending a shipment, a “+ Product” will appear.

6. Social post. The social post type that you want the creator to post.

7. Social post due date. The date by which the creator must post on social media.

8. Inspirational examples. Provide links to social posts that the creator can use as examples to guide their creative process.

9. Posting requirements. List out any specific requirements pertaining to the content and social post desired.

10. Required hashtags and ad disclosure. If you want the creator to use any tags, hashtags or ad disclosure, list it here.

11. Content usage rights. These are the rights you will obtain from the creator as a part of this booking.